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KnowBuild Narrative

Chapter 2: Building Trust to Grow a Small to Medium-Sized Organization

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"I've gotten much from you since I came into life, and you've been a lot for, you've been a mother and more importantly.", "While the way things are," or "Why does it work?" and I figure there were more pages of evidence. "While there's more to it.", "The way things are," or "Why does it work?" and I figure there were more pages of evidence. While there's more to it, I think we need to look at the evidence.", "I've gotten much from you since I came into life, and you've been a lot for, you've been a mother and more importantly.",

Every entrepreneur, sales director or general manager of a small business has likely faced the challenge of transforming a micro or small company into a medium-sized one.

The good news? Once you reach a certain size, the journey toward further growth often becomes easier and more manageable.

Of course, you'll hear advice like:

"Enjoy the way things are," or "Why stress yourself out? Bigger businesses mean bigger problems."

While there's some truth to sayings like "The shipboy to the king may have the hardest job, yet his lord reaps a comfortable harvest," if you're already working as a full-time business leader, you’ve already achieved something remarkable.

Some might ask: "If my business supports my lifestyle, why would I want more?"

That mindset often leads to stagnation. It's easy to get stuck running a business that supports your income but doesn’t support company growth to a structure where you're playing offense instead of defense.

As an entrepreneur, you might find yourself deeply involved in every aspect of the business—working weekends, skipping breaks, and always being "on." Sales directors might take pride in personally closing every deal. But here's the crucial question:

What is your true value to the business, and how much of that can you delegate?

The most successful business leaders often share how they started by doing everything themselves—cleaning, selling, managing inventory—but they also stress the importance of letting go to grow.

On the other hand, I’ve seen experienced entrepreneurs who, even after decades, still tackle tasks they no longer need to handle: drafting sales offers, generating invoices, chasing purchase orders, or even unlocking and locking the office every day.

So, why do so many businesses remain small despite their growth potential?

It often boils down to two key factors: trust and entrust.

Systems, strategies, and processes are critical—but they come later. First, ask yourself:

  • Can you trust others to do tasks that only you currently handle?
  • Can you entrust them with clear instructions on the outcomes you expect?

Reflecting on Trust and Growth

Your next thought might be: do I trust people? If that’s true, fantastic! But the next step is to ask why your company isn’t growing at a faster pace. To assess your level of trust, consider these questions:

  • Are my team members performing the same tasks day after day, month after month, or even year after year?
  • Are they actively contributing to the company’s growth, or am I merely directing them?

If your answer is that your team isn't significantly driving the business’s growth, it’s time to dig deeper:

  • Do I truly trust my team?
  • Am I overloading them with responsibilities that challenge them and expand their capabilities?

By addressing these questions, you can uncover opportunities to delegate and empower others, unlocking your company’s full growth potential.

The Power of Multiplying Efforts

Now imagine this: If you were able to create the reverse of yourself delivering high performance, how would that impact your business? In simple terms, that could mean multiplying your revenue by five. Some of you might dismiss this as wishful thinking—but it’s not.

The world is built by everyday individuals who dare to prove themselves—not due to financial ties, or circumstances such as salary or ambition. If you give them the chance, and if they feel your trust is tied to their success and growth, you can cultivate a high-performance environment.

When trust, empowerment, and alignment with shared goals exist, an ethos of excellence can take root. This shift doesn’t just grow your organization; it transforms it into a thriving ecosystem of success.

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